A trade association for the 3777 business community 

Established in 2023 with the backing of the Yarra Ranges Council, our trade association represents over 60 local businesses and growing. We act as a unified voice for all trading businesses in Healesville. Through our collective strength, we ensure the concerns and needs of our members are heard and addressed.

Our trade association will…

...advocate for Healesville businesses, promoting collaboration, growth, and economic success. We actively interact with government entities, regulatory bodies, media, and other stakeholders to represent the interests of our members and ensure their needs are addressed. Through strategic advocacy, business support and education, and community initiatives, we aim to create an environment where every Healesville Business Precinct business can flourish.

Our trade association envisions…

…a thriving local economy and business community that attracts investment, enhances business-to-business ties and stimulates growth. The Healesville Traders Association is dedicated to supporting businesses of all sizes and contributing to the prosperity of Healesville.

Our trade association members

The Healesville Traders Association extends membership to anyone with an ABN conducting business in the 3777 Yarra Ranges postcode who provides goods or services. 

Meet our Management Committee

  • Nina Sturgess

    President

    In 2017, Nina launched Verso Books, swiftly establishing it as a cornerstone of literary culture within the Healesville community. Nina revels in living and working among the dynamic fusion of local residents and visiting tourists that defines Healesville.

    As the President of the Healesville Traders Association, Nina is acutely aware of the association's critical role in nurturing a supportive network for local businesses. She is a staunch advocate for cultivating a collective voice for Healesville's business owners, ensuring local authorities and policy-makers hear their needs and concerns.

    Nina is committed to fostering the association's growth and bolstering the dynamism and resilience of Healesville's commercial landscape.

  • Ben Arnold

    Vice President

    Ben, a Yarra Valley native, has always felt a strong connection to Healesville. In the early 90s, he spent his childhood helping his mother run a florist shop in the area. In 2018, Ben opened My Little Kitchen alongside his wife, Danielle, and their two young children.

    As a proud founding member and the inaugural vice-president of the Healesville Traders Association, Ben recognises the association's pivotal role in fostering a supportive community for local businesses. He believes in the association's power to amplify the voices of Healesville's entrepreneurs, advocating for their interests with local councils, law enforcement, and government bodies.

    Ben is eager to contribute to the association's growth and impact, envisioning a vibrant future for Healesville's business community.

  • Gail Marshall

    Secretary

    After an 18-year tenure in floristry, Gail embraced a new beginning by acquiring a beloved store in Healesville. Drawn by the town's emerging vibrancy and sense of community, she opened Morris et al. on the main street and has enjoyed the unique charm of rural business ownership.

    As Secretary, Gail's commitment to Healesville Traders Inc. stems from a strong belief in collective action. She sees the association as a catalyst for strengthening the local business network, encouraging collaboration, and providing a platform for mutual support.

    Gail's vision for Healesville is one where the collective strength and cooperation of the business community elevates individual enterprises and cements the town's reputation as a vibrant hub.

  • Maria Konecsny

    Treasurer

    Maria, a resident of Healesville for nearly a decade, brings a wealth of entrepreneurial experience to her role as Treasurer of the Healesville Traders Association. Having opened the Gewürzhaus Spice House on Healesville Main Street, the 11th store in her chain of spice businesses, Maria's dedication to fostering community engagement is evident. Her store serves as a retail destination with a specially designed counter for events and tastings, facilitating meaningful customer interactions.

    Recognising the vital role of the Healesville Traders Association, Maria values the platform it provides for building strong relationships with fellow business owners and key stakeholders such as the local council and tourism organisations.

    She sees the association as a conduit for collaboration, advocacy, and collective growth within the Healesville business community.

  • Mike Emmett

    Management Committee Member

    Mike, a long-time Healesville local, founded Redfish Bluefish Creative alongside his wife, Claire, in 1997. Specialising in packaging and label design for wine and spirits, tourism marketing, product photography, websites and general graphic design, Mike has been a cornerstone in local businesses for more than 25 years. In 2022, Mike and Claire bought and revamped Barrique Wine Store – showcasing local and international wine and turning the space into a local favourite for a Friday afternoon tipple.

    Mike is a passionate supporter of Healesville Traders, seeing it as an integral pillar for growth and action for local traders. He recognises the association is vital for a united voice when it comes to advocating for needs and concerns of local businesses. The association is also an opportunity to provide networking and training experiences, uniquely tailored to local needs.

  • Michele McKenzie

    Management Committee Member

    Michele McKenzie, a resident of the Yarra Valley for a decade and a proud member of the Healesville community for four years, has made her mark as the proprietor of Alba Paloma, Healesville. Since its inception on February 20th, 2019, Alba Paloma has charmed locals and tourists alike with its Spanish-inspired all-day breakfast and lunch menu.

    Michele is a passionate advocate for the Healesville Traders Association, viewing it as a significant step forward and a show of unity and community spirit among local businesses. She recognises the association as a platform for collective action, where small business owners can come together to address common challenges, provide mutual support and advice, and advocate for the interests of the community at large.

    Michele sees the association as a means to strengthen the business community and a vehicle for contributing positively to the broader community fabric.

  • Heather Alcock

    Management Committee Member

    Heather Alcock grew up in the Yarra Valley and travelled to various corners of Australia before returning to her roots in Healesville in 2013. With a diverse background that includes stints in Melbourne and Queensland, Heather has brought a wealth of experience to the local scene. Renowned for her entrepreneurial spirit, she first made her mark with the beloved Mocha and Lime cafe, which thrived from 2010 to 2022. Building on her success, Heather launched The Laneway in July 2022, a vibrant Mexican-themed cafe, bar and restaurant that quickly became a local hotspot.

    Heather is a staunch advocate for the Healesville Traders Association, recognising its pivotal role in fostering community cohesion and providing a platform for business collaboration. She believes that through collective action, the association amplifies the voice of local entrepreneurs, enabling them to advocate effectively to the council and other organisations for the betterment of the community.

  • Russel Key

    Management Committee Member

    Country Smart has traded and been part of the Healesville community for 15 years. After trading at Knox City , Northland and Chadstone Shopping Centres for 20 years and being part of many centre redevelopments we decided some stability would be nice. After looking at several other locations, Healesville was always a stand out with a great local rural feel supported by a strong community and only a short drive for the established customers who had supported us for many years.

    Healesville has been reinvigorated in the past 15 years with new exciting retailers and experiences offering local residents and the travelling public a high street with a comforting country feel. The Yarra Valley is a great place and we are privileged to be part of it and now Healesville Traders Inc gives us a voice and direction for business growth and development.

Member Advocacy

The Healesville Traders Association advocates for the needs and concerns of all Healesville businesses. We engage with local government, policymakers and other relevant stakeholders to ensure our members' voices are heard.

Networking Events

We organise regular networking events for businesses, including social events, workshops and seminars where members can connect, share experiences, and learn from each other.

Partnerships

We establish partnerships with local organisations, NFP's, local councils, chambers of commerce and other industry associations to strengthen our advocacy efforts and broaden the support network for businesses in the area.

Workshops

We organise training and workshops on topics relevant to our members, such as digital marketing and financial management, empowering members with skills and knowledge to thrive in a competitive market.

Collaborative Marketing

We engage in marketing initiatives to promote activities in Healesville and capture the interest of residents and tourists, including organising local events or featuring the diverse array of businesses in the area on our digital platforms.

Community Engagement

Strengthen community-to-business ties by generating support for local businesses through effective communication, events and partnerships while advocating for a 'shop local' mindset and a shared commitment to community improvement.

Information Hub

Serve as a centralised information hub for member businesses, providing essential updates on local regulations, valuable business resources, regular newsletters, and opportunities to connect with other organisations and the community.

Digital Initiatives 

We explore avenues to harness technology for the collective benefit of our members, which may include establishing a digital communication platform, offering online resources, or facilitating community-to-business connections.

Member Testimonials

  • YAVA joined the Healesville Traders Association to join a passionate group of people who invest in the culture of the town we love! We can all benefit from sharing information and collaborating on ideas; it keeps Healesville a lively and dynamic town with lots of variety in our offerings as a destination and keeps our locals engaged and supportive.

    Karen Meuleman, Director, YAVA

  • Joining Healesville Traders is an opportunity to work collaboratively with other locals – growing the business community and streetscape in our beautiful town. Healesville Traders Inc. support businesses in all the hubs of our unique town. We love having a group to advocate for local businesses – and the networking and learning events are a bonus!

    Morgan and Jayden Ong, Jayden Ong Wines, Jayden Ong Winery & Cellar Bar Healesville